The iPhone 12 mini fails to conquer the market.
According to new research from Counterpoint, the iPhone 12 mini, the smallest model in the 2020 iPhone range, accounted for just 5% of the entire series’ sales in the first half of January in the United States.
Counterpoint Research indicates that phones over 6 inches like the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models like the 5.4-inch iPhone 12 mini earlier this year. The relatively low sales for the 12 mini should be due to a trend in the general market where consumers far prefer smartphones with large devices and, above all, a large battery.
Just a week ago, JP Morgan revealed that Apple’s supply chain could stop producing the iPhone 12 mini in the next quarter, as global sales of the small smartphone represent only 6% of the total revenue generated by the iPhone 12 series.
Precisely for this reason, the company led by Tim Cook could decide to suspend production.
Would it make sense for Apple to release an iPhone 13 mini (or iPhone 12s mini) model, as the 5.4-inch device failed to conquer the market?
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