potify has made its way into the podcast market over the past few years, increasing its original podcast offerings and completing major acquisitions.
In recent years, Spotify has increased its investment in podcasts with multiple acquisitions, creating a roster of exclusive shows and more.
Now it seems that these efforts are starting to bear fruit since, according to a new analyst note of eMarketer , Spotify may soon have more than Apple podcast listeners.
According to eMarketer estimates, 28.2 million people will listen to podcasts on Spotify at least once a month, while 28 million people will listen to them via the Apple platform. Although the Cupertino company has also made efforts to improve its podcast offering, the platform has seen a drop in users.
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