Palm , a brand that has been dead for years but known to all fans of the sector for being a pioneer in the world of handhelds and digital assistants, relives in the guise of a new startup based in San Francisco that has decided to give life to a new device , a sort of non-telephone phone that, according to the creators, will help consumers to use less their main smartphone.

Called simply Palm, the Android device boasts a 3.3 “screen, costs $ 349 and vaguely resembles a small iPhone in aesthetics or, better still seen, a large Apple Watch. His purpose? Free ourselves from the constant bombardment of e-mail and social notifications of every kind that clog our lives daily.

“We think technology should retreat,” said co-founder Dennis Miloseski in a recent interview. “This product should be supportive in our lives”.

And that’s how, following the wave of tech giants like Apple and Google with the introduction of special software tools, they embraced the idea of reducing the dependence on their products – sometimes also blocking access to some of the main features – Palm is born.

This is not a real phone but a mobile device to be associated with a primary smartphone. In other words, Palm is designed to serve as an essential, light and simplified substitute for our smartphone when we’re in the gym, around, or when we simply spend time with the family. Sold exclusively in the United States by Verizon Wireless, Palm combines with the existing smartphone but uses its own cellular radio that requires an additional $ 10 charge on the monthly bill.

The idea that led to the creation of Palm derives from our current smartphones, which have now become so large that they now seem to need an accessory “phone”. Those who designed it, believe that a smaller display is less appealing and attractive, and that, therefore, owners will be likely to use it less than they would not do with their smartphone with a large display size.

In this regard, co-founder Howard Nuk describes a weekend in which he chose to use only the Palm. “The smaller screen arouses a mentality and a desire to interact with the device very different,” he said, underlining how much he was inclined to use it less than he would have used his larger phone. The most intense use concerned the cameras, rear 12MP, and front 8MP, to take photos to be published on Instagram.

Nuk calls it “lifestyle mode”, a loophole that should allow consumers to focus on the real world rather than the many, too many notifications that continuously illuminate our devices.

Personally, I still think it’s deeply sad that technology itself has to provide us with the tools necessary to make us less dependent on our smartphones. And you, what do you think? Will a smaller screen be enough to make us look up?

However, Palm, which as anticipated before is an Android device, as stated by the company also goes with the iPhone but, clearly, many applications will not be compatible. If you want to know more, I invite you to watch the following video:






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