The iPhone 11 is still a leader in the U.S. market, with the model accounting for over a third of the total iPhone units sold in early 2020.

Consumer Intelligence Research Partners (CIRP) released a study showing that the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max models account for 66% of iPhone sales in the U.S. during the first quarter of 2020.

The iPhone 11 accounted for 37% of sales , probably driven by its lower price. The model also drove iPhone sales in the last quarter of 2019.

“Not surprisingly, the iPhone 11 has taken the place of last year’s iPhone XR as the most popular phone,” said Josh Lowitz, CIRP partner and co-founder. “The more expensive iPhone 11 Pro and 11 Pro Max together improved the share, compared to the iPhone XS and XS Max a year ago.”

The iPhone 8 and iPhone 8 Plus achieved only 13% of the sales , which placed them below iPhone 7 and iPhone 7 Plus last year.

CIRP believes that the release of the iPhone SE and the withdrawal of the iPhone 8 and iPhone 8 Plus will change the sales rankings in the second quarter of 2020.

The researchers also found, through an investigation, that iPhone owners are holding their device longer before replacing them with a newer model . In the last quarter, 28% of buyers have kept the same iPhone model for three or more years. Four years ago, however, only 12% kept their iPhone for the same period of time.

These data show that the iPhone update cycle is slowing down, reducing demand in a saturated market.

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