John Sculley left Apple in 1993, after a series of missteps, but he never abandoned the world of technology. The latest venture of the former CEO of the Cupertino giant is Obi worldphone , a new company that smartphones, which a few hours ago presented its two new smartphones: SF1 and SJ1.5


Smartphones are designed by Ammunition , San Francisco company that has collaborated to the original design of the Beats headphones.

Sculley said that Obi will stand out from the competition thanks to the careful and attractive design of its devices. ” What is unique about Obi Worldphones is the role that Robert and his team have played. We said, to get into this business we have to be convinced that they can make products without any compromise. Not only need to be cool, but have to be perfect in every detail , “said Sculley.

Packaging_ObiWorldphone_SF1.0 (1)

The result is a pair of smartphone whose distinguishing feature is undoubtedly the display 5 “ . The most interesting model, the SF1, has a display with a resolution of 1080 x 1920. The least expensive SJ1.5 instead has a resolution of 720 x 1280.

Sculley said that despite the affordable price of the devices, the company has dropped compromises .L ‘ SF1 comes with a processor Qualcomm Snapdragon 615,
3GB of RAM and 16 or 32GB of internal memory, expandable up to 64GB with the latter a micro SD. The rear camera is 13mp with autofocus, the sensor is a Sony IMX214 Exmor . The front camera is 5MP with LED flash. The device also includes Dolby 7.1 audio channels, with dual microphones to eliminate noise. The battery is 3.000mAh. Pricing starts at $ 249 .


The model SJ1.5 instead has a price of $ 129 . The display, remember, is a 5 “HD resolution, the MediaTek MT6580 processor is a 1.3GHz, the RAM is 1GB and the main camera is 8MP.

Both smartphones have as operating system a slightly modified version of Android called Lollipop Lifespeed , although at the moment they seem to be very few customizations.

With regard to (many) companies already engaged and successful in this area, Sculley said: ” Everyone thinks that this area is crowded, and that no one can make money. But at some point someone is inserted, and changes the game in his favor . ” Sculley said that he and his partners have a strong background in this environment, because of their previous work experience, and this can be only good for them. The marketing strategy for Obi devices SF1 and SJ1.5 will be the traditional one. The smartphone can be purchased both in physical stores and online.

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