Tim Cook remains the driving force behind Apple’s massive growth, with his decisions turning the company into a “$ 2.3 trillion fortress.”
Bloomberg published an in-depth article on Apple’s rise under Tim Cook’s leadership, covering several attributes of the CEO who took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and the ability to make Apple. one of the largest companies in the history of modern business.
The article covers a number of topics in the recent history of Apple’s meteoric rise under Cook’s leadership, including the political sensibilities of manufacturing outsourcing to China, the CEO’s relationship with current and former U.S. presidents, the its careful approach to the cost of new products and the strategic difficulties in managing the diversification of Apple products in a supply chain that spans the world.
Other highlights include:
- Steve Jobs’ blunt response when President Obama asked him why Apple couldn’t make the iPhone in the US;
- Tim Cook’s Relentless Work Ethics;
- Cook’s unlikely friendship with President Trump and Apple’s silence in the face of the former president’s falsehoods about the return of Apple production to the United States;
- The alarm from supply chain managers when they saw the initial 2013 Mac Pro design;
- Internal pressure on Apple to separate from China for censorship, human rights violations and criticism of working conditions in the country’s factories;
- Apple’s continued success in the face of the global health crisis;
Apple’s reaction against the company’s “monopoly power” claims and its ongoing feud with big developers and social media platforms like Spotify, Epic Games and Facebook.
You can check out the full article on Bloomberg .
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