In a rapidly growing smartwatch market, Apple continues to hold the crown, and no single manufacturer has come close to Apple Watch’s market share.
According to new data shared today by Counterpoint Research , the Apple Watch accounted for 51.4% of the global smartwatch market revenue recorded during the first half of 2020.
Apple has dominated the smartwatch market for years now, and the first half of 2020 is no exception. Other smartwatch vendors have nowhere near the Apple Watch market share, with Garmin and Huawei accounting for 9.4% and 8.3% of the smartwatch industry’s total revenue, respectively.
Global smartwatch shipments grew 20% year-over-year even in the midst of the pandemic, with Apple’s shipments up 22%. In total, nearly 42 million smartwatches were shipped in the first half of 2020.
In terms of shipping volume, the Apple Watch 5 was the world’s best-selling smartwatch in the first half of 2020, followed by the cheapest Series 3.
“Apple continued to dominate the smartwatch market in both volume and value. The company captured a record share of the market in terms of revenue thanks to strong demand for the SeriesSeries 5 models. In terms of shipping volumes, Apple Watch grew 22% globally, with Europe and North America representing the fastest growing markets in the first half of 2020 “.
Counterpoint Research predicts that fall detection and SPO2 will be two key features that will see mass adoption in future smartwatch models. Apple has already rolled out fall detection, and rumors have suggested that blood oxygen monitoring may be a new feature included in the Apple Watch Series 6.
Blood oxygen monitoring would allow the device to measure the amount of oxygen in the blood, as this reading can be helpful in knowing if you need to see a doctor right away.
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