Apple today introduced iPhone 7 and iPhone 7 Plus , the exclusive rich smartphone innovations that improve the daily use in every respect. The new iPhone has new advanced camera systems that take pictures like never before, performance and power increased with the best battery ever on an iPhone, stereo speakers from engaging sound, wide color gamut, from camera to display, two new beautiful finishes and is also the first iPhone resistant to water and dust.
” iPhone 7 and iPhone 7 Plus iPhone dramatically improve every aspect of the experience, reaching a new level of innovation and precision that makes them the best iPhone ever,” said Philip Schiller, senior vice president of Worldwide Marketing at Apple. “The cameras completely redesigned taking photos incredible and run incredible video, day and night, the A10 Fusion chip is the most powerful ever introduced in a smartphone with the best battery ever on an iPhone, and the brand new stereo speakers deliver a sound twice as strong, all within the first iPhone resistant to water and dust. ”
Design
The design of the iPhone 7/7 Plus is very similar to that of previous models, with rear aluminum body.The styling changes mainly concern the antenna bands less obvious, camera with larger lens (twin lens in the Plus version), the absence of a 3.5mm jack hole.
Retina HD Display
The new model has the Retina HD display brighter and full of colors ever seen on an iPhone, now with a wide color gamut for film color, a higher saturation and better color management in the smartphone sector. The new, advanced solid-state iPhone’s Home button 7 is designed to be responsive and resilient;Moreover, thanks to the new Taptic Engine, provides a more precise tactile feedback and customizable.
Audio
Audio Stereo – EarPods Lightning
The new stereo speakers provide an immersive audio, two times stronger than the iPhone 6s, with a dynamic range of greater sound and hands-free superior quality. The new iPhone includes earphones EarPods with Lightning connector that ensure an incredible sound, plus an adapter for 3.5mm headphone jack that allows customers to use headsets and accessories older.
AirPods
The AirPods , innovative Apple wireless headsets, combine simplicity and advanced technology to reinvent the wireless listening experience and offer intuitive headset users and easy to use. Thanks to the new W1 chip Apple, the AirPods have a highly efficient wireless communication for better access, better audio and a range of industry leaders. And with AirPods, we can access Siri with a double tap and exploit the personal assistant functions.
Performance and range
The new Fusion A10 chip custom designed by Apple introduces a new architecture that makes possible all the innovations introduced by Apple, and is the most powerful chip ever introduced in a smartphone; Also the battery life has been improved, thanks to better autonomy ever on an iPhone. The CPU A10 Fusion chip now has four cores : fully integrates two high-performance cores with speeds up to two times higher than the iPhone 6, and two high efficiency core, able to consume just one-fifth compared to the core to High performance. Even the graphics performance is more powerful: they are up to three times faster than iPhone 6 and have a consumption equal to half, leading to a new level the use of video games and professional app.
Both phones include support for up to 25 LTE bands , for best international roaming sector, and LTE Advanced , for data rate three times higher than the iPhone 6, up to 450 Mbps. ¹For customers in Japan, will now offer iPhone support for FeliCa contactless technology, with the ability to use credit and debit cards, even on national circuits, and iD QuicPay, and Suica, the leading smart card for public transport in Japan issued by JR East, the largest company of transport in the world.
camera
iPhone 7 and iPhone 7 Plus further enhance the most popular camera in the world thanks to a completely new set of cameras. The 12-megapixel camera includes optical image stabilization on both the iPhone 7 and iPhone 7 Plus; the diaphragm with a greater opening of ƒ / 1.8 lens and lens with six elements ensure brighter, more detailed photos and videos, and the ability to capture a wide color gamut provides more vivid colors and greater detail. iPhone 7 Plus has the same 12 megapixel camera with a wide angle of the iPhone 7, plus a 12 megapixel telephoto lens to offer a 2x optical zoom and a digital zoom of up to 10x for photos.
Available later in the year, the 12-megapixel dual camera also allows a new depth of field effect, using both the iPhone 7 Plus cameras to capture images, while a sophisticated machine learning technology separates the background from the first plan to create stunning portraits once only possible with DSLR cameras.
Other enhancements to the cameras include:
- New image processor (ISP) designed by Apple, is capable of processing more than 100 billion operations on a single photo in just 25 milliseconds, for pictures and amazing videos
- New FaceTime HD camera, with photo from 7 megapixel, wide color capture, advanced pixel technology and automatic image stabilization, even for the best selfies
- New True Tone quad-LED flash, brighter than 50% than the iPhone 6s and features an innovative sensor that detects the flickering lights and compensates in the videos and photos
resistance to water and dust
The two new Apple smartphone have signed the IP67 certification . The devices are in fact resistant to splashes and spills in water up to a depth of one meter. This is a first for the Apple smartphone.
Storage
Apple has finally abandoned the 16GB version, not very useful with devices that can record video and take pictures at the highest quality. The basic model is the 32GB, then follow those 128GB and 256GB.
colors
The new iPhone will be available in five colors: variant “Grey Sidereal” was put aside, and took his place the colors “Black” and “Jet Black”. The first refers to the very version of Black Slate iPhone 5 and iPad Mini 1, the second is a first for the Apple smartphone. We speak of a glossy black color, very special.
The new Jet Black is achieved through an advanced anodizing and polishing in nine steps, for a perfectly smooth and glossy finish. The completely redesigned shell allowed to make the iPhone waterproof, for unprecedented protection against splashes, spills and dust.
Finally maintained variants Silver, Gold and Gold Rose iPhone 6s.
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