Jay Blahnik, Apple’s senior director of fitness technologies, talks about the integration between Fitness + and Apple Watch in a new interview.
Apple Fitness + will launch on December 14, and ahead of its debut, Jay Blahnik, Apple’s senior director of fitness technologies, spoke about the company’s new service with the WSJ. Magazine.
Apple Fitness + is Apple’s training platform. The service allows you to follow a pre-recorded virtual lesson on your iPhone, iPad or Apple TV. It also integrates with the Apple Watch, which will show the rings and heart rate on the screen while exercising.
Blahnik says that despite the launch of the home workout service coming in the midst of a global pandemic, the company has been working on the service for quite some time.
“People seem to think we created Fitness + thanks to Covid, but we’ve been working on it for a long, long time.”
Additionally, the executive said Apple Fitness + requires an Apple Watch. If you don’t have an Apple Watch, you can’t use the service. According to Blahnik, the metrics provided by the Apple Watch serve to motivate users.
He also added that Fitness + aims to be as “inclusive” as possible by offering workouts for both beginners and professionals:
“We like the fact that Fitness + is integrated with the Apple Watch. It is truly inclusive. We put music at the center to motivate a wide variety of people. We’ve made it really easy to find your next workout, whether you’re a beginner or not. ”
Apple is also focusing on personalization with Fitness +. The interface will include a “Try Something New” tab, which will help users find new workouts:
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