iMac is all new, inside and out. And paired there are also keyboard with Touch ID and mouse.

The new iMac is among the protagonists of the April 2021 Spring Loaded event. Available from the second half of May in seven different colors and with the M1 chip under the body. And the design, with only 11.5 thickness , is all new.


Its extraordinary design is made possible by the M1 chip , the first system on a chip for Mac. This is why the iMac is so slim and compact, and fits perfectly into any environment.

The M1 chip integrates processor, graphics, memory and other components on a single circuit: this is the secret that allows you to fit an entire computer in such a small space.

  • Weight: less than 20 kg
  • New power supply with magnetic coupling and matching braided cable
  • Sleek, balanced base and ultra-fast Thunderbolt ports

4.5K Retina display

On the immersive 24 ″ 4.5K Retina display you see every detail in all its glory. Everything you look at lights up with over a billion colors thanks to the wide P3 color gamut. 500 nits of brightness make every image vivid and bright, while the industry-leading anti-reflective coating ensures visual comfort and improved readability.

In addition, True Tone technology automatically adjusts the color temperature based on ambient light, for a more natural and restful vision. When retouching photos, working on a slideshow, or watching movies and TV series, you always have a great view on your iMac.

1080p FaceTime HD camera

It’s the best camera a Mac has ever had. It has a larger sensor that captures more light, the advanced ISP processor in the M1 chip that significantly increases image quality, and double the resolution to give you razor-sharp video conferencing. So you always show your best, from business meetings to video calls with friends and family.

The ISP processor in the M1 chip improves image quality thanks to computational video . To shoot spectacular videos, every single pixel is analyzed and improved in several stages, with over a billion operations per second. Sophisticated noise reduction algorithms give a new level of clarity. Tone mapping increases dynamic range, for more detailed images in over-lit and shaded areas. And thanks to the M1 chip’s Neural Engine , the white balance and exposure are corrected more intelligently, so you can stand out perfectly in any light.

  • Automatic white balance
  • Automatic exposure
  • Face detection
  • Image merging
  • Noise reduction
  • Details in the light points
  • Local tone mapping

Microphones and speakers

When you chat over a video call or record a song or podcast, the iMac makes sure your voice always comes loud and clear. The professional-quality three-microphone array is designed to reduce feedback, so conversation flows more naturally and interrupts each other less. And thanks to beamforming, the microphones ignore background noise, so the listener will hear the words, but not what is happening around the speaker.

The iMac audio system spreads sound into every space creating an incredibly enveloping experience . Two pairs of force-canceling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result? An impressive and detailed soundstage that adds a new dimension to movies, games and music.

Thanks to redesigned speakers and a host of advanced algorithms, iMac now supports spatial audio when watching video in Dolby Atmos . Together with the Retina 4.5K display, it will be like having a cinema in your home.

New accessories

The new iMac is accompanied by a color-coordinated keyboard, mouse and trackpad . On the Magic Keyboard there are now Spotlight, Dictation, Do Not Disturb and Emoji keys . And for the first time, Touch ID is also coming to iMac : so you can easily and securely unlock your computer, use Apple Pay and download apps with just the tip of your finger.

Prices and availability

The new 24 ″ iMac with M1 chip can be ordered from April 30th and will be available in the second half of May.

  • M1 chip, 8-Core CPU, 7-Core GPU, 256GB storage, 8GB of unified memory, 24 ″ Retina 4.5 display, two Thunderbolt / USB 4 ports, Magic Keyboard: 1,499 euros (Blue, Green, Pink, Silver)
  • M1 chip, 8-Core CPU, 8-core GPU, 256GB storage, 8GB of unified memory, 24 ″ Retina 4.5K display, two Thunderbolt / USB 4 ports, two USB 3 ports, Gigabit Ethernet, Magic Keyboard with Touch ID: 1,719 euros (Blue, Green, Pink, Silver, Yellow, Orange, Purple)
  • M1 chip, 8-Core CPU, 8-Core GPU, 512GB storage, 8GB of unified memory, 24 ″ Retina 4.5 display, two Thunderbolt / USB 4 ports, two USB 3 ports, Gigabit Ethernet, Magic Keyboard with Touch ID: 1.949 euro (Blue, Green, Pink, Silver, Yellow, Orange, Purple)

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