Apple releases three new ads, ‘Rise,’ Up’ And ‘Us’ this morning in promoting its marketing campaign for the iconic product. The new Ads,are purposely for physical activities, since the smart watch has built in senses.

The ‘Rise’ ad targets on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Physical Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focused on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break

1. Apple Watch-Up

2. Apple watch-Rise

3. Apple Watch-Us

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