The new iPhone features the powerful A14 Bionic, brand new design with Ceramic Shield, professional camera system, LiDAR Scanner and the largest Super Retina XDR display ever seen on an iPhone.
During the “Hi, Speed” event, Apple announced the iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most from iPhone.
IPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR display , protected by the all-new Ceramic Shield front cover . The A14 Bionic chip designed by Apple, powers the new and extraordinary computational photography features, including the all-new Apple ProRAW for more creative control in photos, and allows us the first end-to-end Dolby Vision video experience, up to 60 fps.
The new professional camera systems include an ultra wide-angle camera, a telephoto camera, with a longer focal length on the iPhone 12 Pro Max, and a new wide-angle camera thanks to which we are able to capture beautiful professional-quality images and videos in bright environments. and with poor lighting. The iPhone 12 Pro models also introduce a new LiDAR scanner for immersive augmented reality (AR) experiences and MagSafe , which offers high-power wireless charging and an all- new ecosystem of accessories that easily connect to iPhone.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for the iPhone 12 Pro begin Friday, October 16, with availability starting Friday, October 23, while the iPhone 12 Pro Max will be available for pre-order on Friday, November 6, and in stores starting Friday, November 13.
A14 Bionic chip: powerful and efficient
The A14 Bionic is the first chip in the smartphone industry built on a 5 nanometer process , thanks to which it has the CPU and GPU up to 50% faster than the fastest competing smartphone chips, enabling quality gaming experiences. from consoles, powerful computational photography and more, while offering exceptional battery life . The chip also features a 16-core neural engine , for an 80% increase in performance, capable of completing 11 trillion operations per second , enabling better performance on even the most intense ML models.
New design and innovative technologies for the display
The iPhone 12 Pro models boast a sophisticated new flat edge design with surgical-grade stainless steel finishes paired with a precision-milled matte glass back and introduces the stunning “ Ceramic Shield ” cover. The Ceramic Shield front cover is infused with nanoceramic crystals to greatly enhance strength and increase drop performance by 4x.
Featuring extraordinarily larger edge-to-edge displays with reduced bezels, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature a color- managed Super Retina XDR display system for industry-leading color accuracy. Additionally, iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution with nearly 3.5 million pixels for a stunning and realistic viewing experience. These OLED displays bring HDR video content to life, reaching the maximum brightness of 1200 nits .
The iPhone 12 Pro models are IP68 rated to withstand submersion in water up to 6 meters for up to 30 minutes and are protected from accidental contact with liquids such as hot or carbonated drinks.
Versatile professional camera system
As for the photographic sector, this year will be even more versatile for all photo and video enthusiasts with camera hardware powered by the A14 Bionic chip. Coupled with the new Image Signal Processor (ISP), the A14 Bionic increases image quality and enables powerful computational photography capabilities not possible with traditional cameras. The iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year, which combines Apple’s multi-frame image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail, and dynamic range natively on iPhone or other professional photo editing apps.
iPhone 12 Pro features the new wide-angle camera with seven-element lens with ƒ / 1.6 aperture, for 27% improved low-light performance in photos and videos; the ultra wide-angle camera, with a 120 degree field of view , is perfect for capturing multiple scenes in tight spaces or epic landscapes; and the telephoto lens has a focal length of 52mm , bringing the optical zoom range to 4x.
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