The rumors continue that Apple would have decreased the production of iPhone X due to the decrease in demand after the period related to Christmas shopping. After Nikkei, the Wall Street Journal also supports this thesis.
Even according to the sources of the authoritative Wall Street Journal, the lower demand compared to the Christmas period has led Apple to request its factories to significantly decrease the production of iPhone X for the quarter that goes from January to March this year. According to many sources, Apple would have even halved its sales and production forecasts, going from around 40 million pieces to 20 million.
The next 1 February Apple will hold the classic Earning Call Q1 2018 to communicate the details of sales and revenues for the first fiscal quarter of 2018 from October 2017 to December 2017.
The Wall Street Journal specifically states that many orders of components have been cut by about 60%. Obviously, the sales during the Christmas period have certainly gone well, also due to the lack of initial availability of the product that has led many to wait for the Christmas period for the purchase.
It should also be taken into consideration that the iPhone X is born as an “out of series” model that certainly does not reflect the need of everyone, much preferred to choose iPhone 8 or 8 Plus for size and especially economic needs, given the difference of price that is certainly not to be underestimated.
As always we will follow the quarterly results live and we will report the real data that Apple will announce and we will discover together if this year Apple will have managed to exceed the expectations of shareholders and the press.
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