Facebook attacks Apple again due to iOS 14’s upcoming anti-tracking feature.
Through a new blog post , Facebook said that the upcoming change focusing on Apple’s anti-tracking feature in iOS 14 will have a “detrimental impact on many small businesses that are struggling to stay afloat and on the free Internet that everyone is on. we rely on “.
The company also launched a “ Speak Up For Small Business ” page.
“We disagree with Apple’s approach and solution, but we have no other choice,” said the company. “If we don’t, they will block Facebook from the App Store, further harming the people and businesses who rely on our services. We cannot take this risk on behalf of the millions of companies that use our platform to grow. “
As we all know, starting early next year, Apple will require apps to obtain permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track the effectiveness of their campaigns.
Facebook said Apple’s change is about “profit, not privacy,” arguing that small businesses will be forced to turn to subscriptions and other in-app payments for revenue, to the benefit of Apple’s profits . The social network also accuses Apple of setting a double standard, arguing that the iPhone maker’s custom advertising platform is not subject to the upcoming iOS 14 policy:
1. They are creating a policy – enforced through iOS 14’s AppTrackingTransparency – that is about profit, not privacy. It will force companies to turn to subscriptions and other in-app payments for revenue, which means Apple will profit from it and many free services will have to start getting paid or exit the market.
2. They are hurting small businesses and publishers who are already struggling with a pandemic. These changes will directly affect their ability to use advertising budgets efficiently and effectively. Our studies show that without personalized ads based on their data, small businesses could see more than 60% cut in sales.
3. They are not playing by their own rules. Apple’s custom advertising platform is not subject to the new iOS 14 policy.
4. We disagree with Apple’s approach, but we have no other choice. If we don’t, we will face retaliation from Apple, which could only further harm the companies we want to support. We cannot take this risk.
Facebook accuses Apple of making “far-reaching changes without input from the industry and the hardest hit companies” in an effort to push companies and developers into a business model that benefits the company’s bottom line . “The truth is, these moves are part of Apple’s strategy to expand its tariffs and services business,” Facebook said.
“We believe Apple is acting anti-competitively by using control of the App Store for the benefit of its own bottom line at the expense of app developers and small businesses,” said Facebook.
Furthermore, the social is now showing its support for Epic Games in its antitrust lawsuit against Apple. The company said it will provide the court with information on how Apple’s policies have negatively impacted Facebook, the people and companies that rely on its platform.
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