According to some sources, Apple has stepped up its efforts to build its own search engine.
Due to the investigation launched against Google over the deal to keep its search engine as the default on iOS devices, Apple is stepping up its efforts to create its own search technology.
In iOS 14, Apple shows its web search results and links directly to websites when users type their queries from the home screen. Additionally, the report notes that two years ago the company hired John Giannandrea, former head of Google search, to improve AI capabilities and improve Siri, and cites Apple’s “frequent” job postings for search engineers as further proof.
The report also points to increased activity by Applebot, Apple’s web crawler, which previously brought evidence that the company may plan to launch a search engine, although Applebot works primarily to improve search results for Siri and Spotlight.
Apple receives $ 8 billion to $ 12 billion a year from Google to keep Google the default search engine on its devices and services. Prosecutors say the deal is representative of illegal tactics used to protect Google’s monopoly and stifle competition. Meanwhile, Apple is on trial for facilitating anti-competitive behavior by consenting to the deal and extracting more money with regular renegotiations.
Legal intervention poses a threat to a significant portion of Apple’s revenue, but it is a greater danger to Google, which apparently would have no way to replace the traffic it would lose. The New York Times previously speculated that a breakup could prompt Apple to acquire or build its own search engine, but so far there has been no hard evidence of such a move.
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