Apple today unveiled its new store in Union Square in San Francisco , which offers many new features and services that will be introduced in other Apple Store in the world. The new store will open its sliding glass doors almost 13 meters high, characteristics of the store, Saturday, May 21 at 10:00 .
“Exactly on this day fifteen years ago opened the first two Apple Store and now we are excited to celebrate this anniversary with the opening of the Apple store in Union Square San Francisco,” said Angela Ahrendts, Senior Vice President Retail and Online Stores in Apple. ” We are not just introducing an evolution in the design of our stores, but we are expanding the scope and role within the community, since we form and entertain visitors, and we are at the service of our network of local entrepreneurs.”
The glass doors of the Apple store overlooking Union Square on Post Street and Union Square. The unique location of the building connects the most famous square of San Francisco in a “Plaza” entirely renovated north, creating a wonderful meeting place for the community. The rich Art Plaza offers seating, public Wi-Fi, a vertical garden taller than 15 meters and numerous acoustic performances. The Store is powered 100% by renewable energy, including energy produced by photovoltaic panels integrated into the roof.
“Take a deep commitment to the cities in which we operate and we are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s Chief Design Officer. ” Everything starts from the facade, which brings the concept of transparency to a new level, and where the building blends the interior with the exterior, breaking down barriers and making it more egalitarian, accessible space.”
The features of the new design of Apple’s Union Square store include:
- The ” Avenue “, inspired by the fitting of shop windows along the tree-lined avenues, which vary according to the season. The Avenue of the walls are “windows” theme interactive, where Apple’s products and services are brought to life, from music to creativity, from app to photograph more. The new “Creative Pros”, Apple experts of the creative arts, make available advice and expertise at every construction. In Avenue guests can also find products “Only at Apple”, a collection of third-party accessories specially selected.
- ” Genius Grove “, which encourages customers to receive assistance by working side by side with Genius under the pleasant foliage of the native trees to the Store center.
- The ” Forum “, a place of vibrant and dynamic meeting, positioned around a Video Wall 6K. Here it will be held “Today at Apple”, which will contact the community and the artists, photographers, musicians, gamers, developers and most talented entrepreneurs in the world, to inspire and educate our customers on how to bring a new level their passions. “Today at Apple” includes programs for kids that will take place throughout the year, new monthly events for teachers, sessions for developers and aspiring developers, Creative Sessions in collaboration with local experts in the creative arts, Game Night with App editor Store and more. The Forum and the Video Wall is a place of discovery and offer events on movie from iTunes and exclusive premiere of new music and music videos from Apple Music.
- The ” Plaza ” will be found only in the most significant Apple stores, including Apple’s Union Square.Open to the public 24 hours a 24, will offer seats and Wi-Fi public, and will play the events “Today at Apple” outside, with numerous acoustic performances on weekends with artists such as Travis Hayes and international talent of the caliber of Escondido, which will release exclusive interviews on their creations in the Forum. The Apple’s Plaza Union Square features a fountain built by the famous sculptor Ruth Asawa San Francisco, originally commissioned in 1969, and a new work, “Love”, local artist Laura Kimpton, commissioned by Hyatt Hotels.
- The ” Boardroom ” is an intimate space where the business of the store team will offer practical advice and training to entrepreneurs, developers and customers to small and medium-sized enterprises.
The first store opened in San Francisco in Stockton Street in 2004 with about 100 employees. After welcoming more than 20 million customers and attended the launch of the iPhone, iPad, MacBook Air, Apple TV, Apple Watch and many other products, the team that will go now in the Union Square Apple store has more than 350 employees.
The first store opened in San Francisco in Stockton Street in 2004 with about 100 employees. After welcoming more than 20 million customers and attended the launch of the iPhone, iPad, MacBook Air, Apple TV, Apple Watch and many other products, the team that will go now in the Union Square Apple store has more than 350 employees.
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